The New York Village Halloween Parade in Greenwich Village invites everyone to join in costumes and have fun. Unique for its participant-driven format and giant puppets, the parade features a different theme each year, such as “Let’s Play!” in 2021. Despite its fantastic concept, the event struggles with clear communication and accessible information on sign-ups and program locations. Their branding lacks consistency due to the annual theme changes. For this rebrand, I focused on updating their branding and enhancing information accessibility, inspired by the 2021 theme, “Let’s Play!”