Paradox is a fictional brand that produces thriller and horror-themed games. I was inspired by the Halloween season when designing this packaging series. I wanted to create a brand that was outside the box but within the parameters provided. Initially, the idea was to design packaging for a milk carton and a soup can. Anything was possible, as long as it was, “milk and soup.” The brand is aimed at teens and young adults, considering Paradox’s theme and motto. The motto is “Memento Mori,” which means ““Remember Death.”