Pikmin is a video game series under the Nintendo name. The brand is welcoming its new title under this series, ‘Pikmin 4’, in July of 2023. While Nintendo is a well-known brand, the Pikmin series is not a well-known series. Therefore, this ad series aimed to gain traction and bring in new consumers.

The target audience would be children and teens considering the nature of the game. With bright colors and cute characters, it’s sure to capture the hearts of kids. The secondary audience would be young adults and middle-aged adults. While the game is aimed at children, the parents buy the games. So, the design needs to show what the game is about simply enough to know what their children are playing. Many adults also like this series since they played previous titles as a child or teenagers. With this information, the secondary goal is to inform those already familiar with Pikmin that a new game will be coming soon.